Insights & Resources

Content marketing know-how involves creating valuable, relevant content that attracts and engages your target audience. Start with these steps:

• Identify your audience: Understand who you're writing for and what problems they need solved
• Create blog posts samples: Write educational, entertaining, or inspiring content that provides real value
• Optimize for SEO: Use relevant keywords naturally throughout your content
• Promote strategically: Share across social media, email, and other channels
• Measure results: Track engagement, traffic, and conversions to refine your strategy

Great content marketing builds trust, establishes authority, and drives long-term business growth without constant ad spending.

While often used interchangeably, they serve different purposes:

Example: Strategy = "Become the go-to premium fitness brand for busy professionals." Plan = "Launch Instagram ads in Q1, partner with 5 influencers by March, host 2 webinars monthly."

A strong marketing media strategy combined with a detailed plan ensures your efforts are both strategic and actionable.

SEO audit experts identify these critical search ranking factors:

• Content Quality & Relevance: Comprehensive, valuable content that answers user intent
• Backlinks: High-quality links from authoritative websites in your industry
• Technical SEO: Fast page speed, mobile optimization, Core Web Vitals, SSL security
• User Experience: Easy navigation, low bounce rates, high engagement time
• E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness signals
• Keyword Optimization: Strategic use of target keywords in titles, headers, and content
• Fresh Content: Regular updates and new content showing site activity

Regular SEO audits help identify technical issues, content gaps, and opportunities to improve your search visibility.

Social media marketing overview for growth:

To get YouTube followers:

• Create valuable, entertaining content consistently (2-3 videos/week)
• Optimize titles, descriptions, and thumbnails for clicks
• Use relevant keywords and hashtags for discoverability
• Engage with comments within first 24 hours
• Collaborate with other creators in your niche
• Create playlists to increase watch time

Social media promotions examples that work:

• Giveaways: "Tag 3 friends and follow to win"
• User-generated content: Repost customer photos/videos
• Behind-the-scenes: Show your process, team, or story
• Interactive content: Polls, Q&As, challenges
• Cross-promotion: Leverage multiple platforms simultaneously

Email marketing remains one of the highest-ROI marketing channels (average $42 return per $1 spent).

Best email marketing software for small business:

• Mailchimp: Free plan up to 500 contacts, user-friendly, great templates
• ConvertKit: Perfect for creators, powerful automation ($15/month)
• ActiveCampaign: Advanced automation and CRM features ($29/month)
• Klaviyo: E-commerce focused with SMS integration (free up to 250 contacts)

How to use email marketing effectively:

• Build your list organically with lead magnets (guides, discounts, webinars)
• Segment subscribers based on behavior and interests
• Write compelling subject lines (aim for 40-50 characters)
• Personalize content beyond just first names
• Test send times and frequency (start with weekly)
• Include clear CTAs and track click-through rates

Search engine marketing (SEM) through Google Ads can drive immediate, qualified traffic when done right.

Finding profitable keywords for ads:

• Use Google Keyword Planner for search volume and competition data
• Focus on high-intent keywords (e.g., "buy," "best," "near me," "hire")
• Target long-tail keywords for lower costs and higher conversion
• Analyze competitors with tools like SEMrush or SpyFu
• Balance between broad match, phrase match, and exact match

Google Ads best practices:

• Start with Search campaigns before Display or Video
• Create tightly themed ad groups (5-20 keywords per group)
• Write compelling ad copy with clear value propositions
• Use ad extensions (sitelinks, callouts, structured snippets)
• Optimize landing pages for conversion, not just traffic
• Set up conversion tracking from day one
• Start with small budgets and scale what works

Popular internet search engines like Google, Bing, and YouTube all offer paid advertising with similar principles.

The 4 marketing strategies, also called the "4 Ps of Marketing," form the foundation of any marketing plan:

Modern additions (7 Ps):

• People: Your team and customer service
• Process: Customer journey and experience
• Physical Evidence: Brand touchpoints and proof points

Backlinks (links from other websites to yours) are one of the strongest ranking signals. Here's how to increase backlinks ethically:

White-hat backlink strategies:

• Create linkable assets: Original research, comprehensive guides, infographics, tools, or calculators
• Guest posting: Write for reputable blogs in your industry with author bio links
• Digital PR: Get featured in news outlets with newsworthy stories or data
• Broken link building: Find broken links on relevant sites and suggest your content as replacement
• Resource page outreach: Find "resources" or "links" pages and pitch your content
• HARO (Help A Reporter Out): Respond to journalist queries for media mentions
• Industry directories: Get listed in legitimate business directories (BBB, industry associations)
• Testimonials: Provide testimonials for tools/services you use in exchange for a link
• Partner links: Cross-link with complementary (non-competing) businesses
• Content promotion: Share your best content with influencers who might link to it

Focus on quality over quantity. One link from a highly authoritative site is worth more than 100 low-quality links.

"Why marketing?" is a common interview question designed to assess your passion, understanding of the field, and cultural fit.

Strong answer framework:

Related questions you should prepare for:

• What's your favorite marketing campaign and why?
• How do you stay current with marketing trends?
• Describe a marketing challenge you overcame
• What marketing metrics matter most to you?

"P.S." (postscript) in marketing is text added after your main message signature—and it's surprisingly powerful for conversions.

Why P.S. works in marketing:

• It's one of the most-read parts of emails and letters (people scan to the end)
• Creates a sense of informality and personal connection
• Reiterates your call-to-action or adds urgency
• Can highlight a bonus, deadline, or exclusive offer
• Stands out visually in the layout

Effective P.S. examples:

Pro tip: Use P.S. sparingly in email marketing (not every email needs one). When you do use it, make it count with a strong CTA or compelling reason to act now.